A poster is any piece of printed paper designed to be attached to a wall or vertical surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Posters provide a logical and cost-effective way of communicating to a particular target market. When placed correctly, attractive posters can lure nearby people into a specific event and alert them of an upcoming product or service. Posters have the ability to stick in viewers’ minds and can be a great tool for small- to medium-sized businesses to use to increase brand awareness. Posters are cheaper than common forms of advertising such as print, radio and television.
In order to obtain an effective poster, it is important to create an image that is the result of the combination of all the elements that it contains so as to create a homogeneous unit. Some of the aspects that are important when designing a poster:
Structure - the focus areas that are the points that catch our eyes before we become aware of the images we are actually looking at in a poster. Size, colors and position of the elements on a poster may change the focus of these elements. Background, figure and blanks are three different elements that work together in a poster design. This effect will emphasize the element that is intended to be the focus. Use of typography in a poster should be in accordance with the image: they should convey the same idea and share the same form. Start with pure fonts and make the necessary changes to them so that the image and the typography convey the same message in the poster’s design.
Bring your photos to life with one of our photo poster. Our poster offers excellent print quality , ensuring a long and happy life. Our posters are perfect for at home or in the office.
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